The blogosphere is a funny old world. Trends come and go, and blogs are virtually unrecognisable from when I first started reading and writing, back in 2009.
I first started reading running blogs. I was training for my first race, and reading accounts of PE-hating girls turned marathon-running women was incredibly motivating and inspirational.
Then there were the baking blogs. I loved seeing creative flavour combinations, haphazard photos of those bakes that hadn’t gone quite right, and honest accounts of what recipes worked and which ones bombed.
Nowadays, the balance has shifted. Baking has fallen out of fashion, and the health food, clean eating craze is everywhere. Those everyday blogs have stopped, or disappeared, in the wake of this newer, glossier movement.
Back then, these blogs were more or less the simple blogger/wordpress template types, with a homemade banner, and slightly blurry, out-of-focus or pixellated photos. Nowadays, blogs are like magazines – selling a lifestyle. It’s a carefully curated combination of fashion, beauty, and homewares and it’s pretty intimidating.
I do enjoy reading these blogs – just like I enjoy reading glossy women’s magazines. They’re great for an escapist read and a spot of daydreaming, but they do lack that intimacy that comes with smaller, more homely blogs. When you have thousands of readers, suddenly there’s an awful lot you don’t want to be sharing with the interwebs anymore.
I’m not really sure what’s going to happen with the future of my own, very little blog. It started out as my online space to ramble about everything and anything, then fell increasingly into the baking niche. I don’t bake anywhere near as much as I used to, and I think it might be refreshing to start writing about some different topics. So it will be interesting to see what happens!
What will you think about branching out into non-baking topics?